Strategic Marketing Specialization

Our MBA students, who work in customer-centric organizations or who want to specialize in marketing have the option to have a concentration in strategic marketing. With our strong faculty in this area, we provide practice driven strategic marketing electives.

If our students who want to specialize in the Strategic Marketing and receive a specialization supplement to their MBA diploma, they need to complete two requirements:

1. Successfully completing 4 of the elective courses listed below:

• Marketing Research
• Marketing Strategy
• Strategic Marketing Communications
• Strategic Brand Management
• New Product Development
• Business-to-Business Marketing

2. Successfully completing the Capstone project in the field of marketing.