Seminar Series of the Faculty of Applied Sciences – Fall 2023– 4. Seminar

Dear Students of the Faculty of Applied Sciences,

You are kindly informed to welcome the Chief Experience and Marketing Officer at Doğuş Group, Ms. Binnaz Uludağ Yiş as the guest speaker of the seminar series.

Date      : Thursday, 14 December 2023
Time      : 14:40-15:30
Place     : AB-3 / Law Auditorium

Ms. Binnaz Uludağ Yiş has been the Chief Experience and Marketing Officer at Doğuş Food and Beverage, Tourism and Retail Group since August 2020.

She leads the marketing and experience teams of a portfolio consisting of 45 food and beverage brands (d.ream), 13 hotels (D-Hotels and Resorts), and 15 retail brands (Doğuş Retail) operating in more than 280 locations in 55 cities across 23 different countries. She continues her work on transforming brands in the food and beverage, tourism, and retail categories through data and experience-focused marketing approaches, determining marketing and guest strategies, and carrying out all the marketing processes including; digital marketing, marketing communication, corporate communication, PR and Events, CRM, and campaign management, and working on expanding the portfolio with new brands and concepts.

After graduating from Koç University's Economics Department in 2004, Ms. Binnaz Uludağ Yiş completed her master's degree in Mathematical Economics and Econometrics at The London School of Economics and Political Science. She worked at Turkcell for about 13 years, where she had various managerial roles primarily focusing on customer loyalty and experience in brand management, creating marketing communication strategies, managing the marketing processes of numerous valuable brands and leading transformation teams run by the company on the focus of digital products and services. In the year 2019, she joined Amazon's Türkiye organization, taking on the role of category leader responsible for the digital product and service portfolio.

Ms. Binnaz Uludağ Yiş is married and mother of two children.

In the seminar class, Ms. Binnaz Uludağ Yiş will present on "Designing Timeless Brands and Experiences."