Koç University, Marketing, 2016

Belgium Katholieke Universiteit Leuven, Business Economics, 2011

China Xi’an Jiaotong University, Economics, 2010

Customer Involvement, Crowdsourcing, Crowdfunding, Innovation and New Product Development, Inter-organizational Relationships, Social Networks, Organizational Psychology

Publications:

• Wen, Xiaohan Hannah, Shinhye Kim, and Melanie Bowen (2023), "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success." Journal of Business Research, 156: 113510.
• Bowen, Melanie, Xiaohan Hannah Wen, and Shinhye Kim (2022), "A lure or a turn-off: social media reactions to business model innovation announcements." Marketing letters : 1-21
• Kim, Shinhye, Melanie Bowen and Xiaohan Wen (2019), “The Ultimate Co-creation: Leveraging Customers’ Input in Business Model Innovation”, AMS Review, 9(3-4), 339-356.

Work in progress:

• With Sinem Atakan, “Are Crowdsourcing Announcements Signals of Customer Orientation? A Comparison of Consumer Responses to Product- versus Communication-related Campaigns”
• With Kim, Shinhye and Melanie Bowen, “Retweet to Donate? Cause-Related Marketing in the Era of Social Medialization”
• With Melanie Bowen, “From One Emerging Market to Another – Positioning of Chinese B2B Companies in MEA Markets”
• With Stefan Wuyts, “No Strings Attached? Crowdfunding Success and New Product Launch Delay”
• With Stefan Wuyts, “Information Sharing in Business-to-Business Customer Involvement Projects – Blessing or Curse?”
• With Sinem Atakan, “To Participate, or Not to Participate? New Product Development versus Advertising-Related Crowdsourcing Campaigns”

Marketing (MKTG201) , Innovation and New Product Development (MKTG324)