Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL
Phone : +90 (216) 564 90 00
Fax : +90 (216) 564 99 99
E-mail: info@ozyegin.edu.tr
KOS Marketing Camp
Welcome to KOS Marketing Camp
KOS Marketing Research Camp annually brings together leading marketing scholars in Turkey to exchange ideas and to discuss current issues as well as challenges in marketing research. The camp is open to all marketing researchers, scholars, undergraduate and graduate students as well as anyone interested in latest research in marketing. Koç University, Özyeğin University and Sabancı University take turns each year to organize the camp, and this year it is hosted by Özyeğin University on November 25-26, 2021 with face-to-face or online participation options.
The camp will provide a multi-topical forum for scholarly presentations, discussions, and collaborations on marketing with morning and afternoon sessions.
Please click here to register.
*Zoom links will be sent to those who are registered.
*This event will be in English.
AGENDA
Thursday, November 25th (Online Only)
| Time | Presenter/Event | Title & Abstract |
| 13:45-14:30 | Işıl Büdeyri Turan Özyeğin University |
"The Strategic Value of Long-term Weather Changes" Abstract
|
| 14:30-15:15 |
Deniz Lefkeli |
"To Tell or Not to Tell? Disclosing Information to AI Decreases Consumers’ Trust in Brand" Abstract
|
| 15:15-15:30 |
Break |
|
| 15:30-16:15 | Lina Oechsner University of Münster |
"The impact of stay-at-home measures during the COVID-19 pandemic on personal stress and well-being on social media" Abstract
|
| 16:15-17:00 | Stephanie Dewender University of Münster |
"Loose Lips sink Ships – What chatter from non-privacy sensitive social media users tells us about privacy sensitive social media users" Abstract
|
Friday, November 26th (Face-to-face & Online)
Location: Özyeğin University Çekmeköy Campus AB2 / G16
| Time | Presenter/Event | Title & Abstract |
|
09:00-09:25 |
Coffee Break |
|
| 09:25-09:30 |
Tolga Akçura
|
Welcome Speech |
| 09:30-10:20 |
Volkan Yeniaras
|
"The Relationship Between Salesperson’s Price Negotiation Preparedness and Salesperson Performance: A Contingency Perspective" Abstract |
| 10:20-10:30 |
Break |
|
| 10:30-11:20 | Ayşegül Özsomer Koç University |
"Can Advertising Enhance Consumers'Desirable Covid-19 Health Behavioral Intensions? The Role of Brand Pandemic Fit" Abstract
|
| 11:20-11:30 |
Break |
|
| 11:30-12:30 |
Barış Depecik
|
"Winning with Packaging: When Does Repackaging Elevates Sales?" Abstract |
| 12:30-13:30 |
Lunch |
|
| 13:30-14:20 | Raoul Kübler University of Münster |
"How Social Media Drove the 2016 and 2020 U.S. Presidential Elections" Abstract
|
| 14:20-14:30 |
Break |
|
| 14:30-15:20 | Ezgi Akpınar Kıvılcım Döğerlioğlu-Demir Sabancı University |
“The Effect of Compassionate Mindfulness on Consumer Responses to Brand Failures” Abstract
|
| 15:20-15:30 |
Break |
|
| 15:30-16:30 | Peren Özturan Özyeğin University |
"Impact of Global Brand CMOs’ CSR and Socio-Political Activism Communication on Twitter" Abstract
|