• Customer Involvement, 
• Crowdsourcing, Crowdfunding, 
• Innovation and New Product Development, 
• Inter-organizational Relationships, 
• Social Networks, 
• Organizational Psychology.

Doktora
Koç University, Marketing, 2016
Yüksek Lisans
Belgium Katholieke Universiteit Leuven, Business Economics, 2011
Lisans
China Xi’an Jiaotong University, Economics, 2010

Devam eden Araştırmalar

• 2016-“Information Sharing in B2B Customer Involvement Projects – Blessing or Curse?” with Stefan Wuyts
• 2016-“No Strings Attached? The Potential Link Between Crowdfunding Success and New Product Launch Delay” with Stefan Wuyts
• 2016-"Effectiveness of Crowdsourcing Campaign Advertisement: Creating Products versus Slogans" with Sinem Atakan, under review
• 2016-"The Ultimate Co-creation: Leveraging customers’ knowledge in business model innovation." with Melanie Bowen and Shinhye Kim
• 2016-"Can a Crowdfunding Project Be More Attractive? The Effect of Perceived Entrepreneurial Orientation on Consumers’ Likelihood of Supporting a Crowdfunding Project" with Melanie Bowen and Shinhye Kim, under review
• 2016-"You Share, We Donate! An Exploratory Study on an Emerging Cause-Related Marketing Phenomenon" with Melanie Bowen, Shinhye Kim and Tuba Yilmaz
• 2016-"A Strategic Analysis of Involving Customer in Non-Customized New Product Development"

Pazarlama (MKTG201), Inovasyon ve Yeni Ürün Geliştirme(MKTG324)